Chris Colyar is the CTO at Amplifi, with a decade's experience in PIM/MDM projects. He began on the software vendor side and transitioned to consulting services. His background in software development and architecture, coupled with diverse implementations in various markets, has shifted his perception of success. Now, Chris concentrates on comprehending business users' goals and leading them to incremental achievements at Amplifi. His primary goal is to bring these aspirations to fruition through teamwork and continuous successes.